At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok Symphony is a suite of generative AI creative solutions designed to empower the world to create meaningful content at scale. We are seeking Product Managers to lead the development of image generation capabilities, focusing on optimizing ad delivery efficiency and unlocking brand potential through innovative image ads.

At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world.

Responsibilities:
- Develop and execute the product strategy and roadmap for Image Ads, managing the entire product lifecycle from concept through post-launch optimization.
- Collaborate cross-functionally with engineering, design, product marketing, operations, and data science teams to deliver high-quality, impactful image ad products.
- Conduct market research with creator agencies and SaaS platforms to identify needs and opportunities for innovative image ad solutions.
- Define detailed product specifications and requirements, balancing customer needs and trade-offs to make data-driven decisions.
- Optimize ad delivery systems by leveraging GenAI and strategic adjustments to improve overall efficiency and achieve long-term revenue targets.
- Establish key success metrics and collaborate with data teams to continuously evaluate and improve product performance.

Qualifications

Minimum Qualifications:
- BA/BS degree in Computer Science, Electrical Engineering, Mathematics, Statistics, or related field, or equivalent practical experience.
- 5+ years of experience in product management, with a demonstrated track record of leading products through the software development lifecycle (Note: This does not include total years of experience).
- Experience building recommendation systems, machine learning or Generative AI tools.
- Experience building ad tech products is a must.
- Proven ability to collaborate across functions and influence stakeholders at all levels.
- Highly analytical, with strong organizational and communication skills in global, cross-functional environments.
- Fast learner with sound judgment, original thinking, and creative problem-solving skills.

Preferred Qualifications:
- Expertise in ad tech, creative platforms, or creator tools, with a focus on image generation and delivery.
- Proficiency in Mandarin for product launches and communication with global stakeholders.
- Experience in fast-paced environments such as startups or dynamic industries.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $149000 - $311000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.