At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The Ads Signals team's vision is to understand customers' behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting. As a Product Manager, you will work with cross functional teams in engineering, data science, partnerships, product marketing, privacy, legal, sales and most importantly our customers to develop and deliver product offerings for our global advertisers.

Responsibilities:
- Drive the development of cutting-edge data connection products such as Pixels, Server-to-Server (S2S) APIs, SDKs, and partner integrations (including MMP, CDP, DMP) that effectively onboard signals from both internal and external sources. Take ownership of managing and debugging events to ensure seamless functionality.
- Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage. Advocate for responsible data practices while maintaining product efficacy.
- Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization.
- Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
- Lead the creation of signal-driven ad solutions that maximize return on ad spend (ROAS) for clients. Utilize data insights to continuously improve product performance, ensuring that our offerings meet the evolving needs of the market.
- Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress. Engage stakeholders to align on priorities and drive initiatives forward.

Qualifications

Minimum Qualifications:
- BA/BS degree
- 5+ years of product management experience within ad tech
- Strong understanding of the ads ecosystem, in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization
- Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch
- Comfortable working with highly technical teams and driving impact with diverse global teams
- Proven ability to work cross-functionally in a highly collaborative environment
- Excellent communication, organizational, and analytical skills

Preferred Qualifications:
- BA/BS degree in Computer Science, EE, Mathematics or Statistics
- Previous experience as an Engineer or Data Scientist
- Direct working experience in one of the following ad domains: Signals, Identity, Targeting, Attribution, Measurement or Optimization

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $250120 - $510000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.