Responsibilities
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time.
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.
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Responsibilities
- Being a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert
- Driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop
- Keeping up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads
- Stakeholder Management & Revenue Impact
- Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus
- Manage customer expectations and maintain high engagement on the platform
- Drive revenue for TikTok by supporting scalable Shop Ads sales programs across a variety of direct clients and agencies
- Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
- Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through foundational product adoption to succeed with Shop Ads
- Knowledge Sharing
- Sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings
- Generating product and process insights and improvements to share with leadership and key cross functional partners
Qualifications
Minimum Qualifications:
- 1 year of experience in digital marketing or eCommerce
- Sufficient understanding of the overall advertising operations and a strong understanding of the market
- Experience owning and delivering quantitative targets
- Ability to translate data into clear narratives, operational strategies, and recommendation
Preferred Qualifications:
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Strong implementation skills in adherence to structured programs
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $95000 - $125400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.