Product Strategy & Operations Lead, Creator Marketing - New York

Responsibilities:
- Collaborate closely with Marketing Science and Industry Operations teams to research influencer marketing strategies and measurement frameworks for clients segmentation, driving market education and strategy dissemination to maximize marketing effectiveness.
- Work with the Product team to explore innovative methodologies for influencer marketing and ad placement, and drive the development of native advertising products, including tools for ad placement, insights, and diagnostics.
- Partner with Product, Data Science, and User teams to define standards for high-quality influencers and content, optimize traffic distribution for commercial content, and enhance platform ecosystem health and user experience.

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher in Data Science, Business Analytics, Marketing, or related fields preferred.
- 5+ years of experience in commercial product operations or industry operations, with a deep understanding of influencer marketing, platform ad placement mechanisms, and brand advertising strategies.
- Proven experience in end-to-end product strategy development and value measurement, with a data-driven decision-making approach.
- Strong project management skills, capable of efficiently coordinating internal and external resources in a global business environment and building strong relationships with key stakeholders.
- Direct experience with influencer and creator marketing, ad delivery systems, creative strategy, or media platform products.

Preferred Qualifications:
- Proficiency with creative tools and platforms, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.
- Experience in audience research, data analysis, and large language model (LLM) content understanding
- Ability to manage multiple projects effectively in a global business environment.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $290160 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.