Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses adopt the right solutions to grow their business. This role will be a part of the SMB growth team, a function that supports product development and is responsible for SMB acquisition.
Responsibilities:
- Develop and execute growth strategies, responsible for SMB's new advertiser acquisition and Promote revenue growth across EMEA.
- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales in EMEA to launch new marketing capabilities, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth.
- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.
- Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and Promote growth.
Qualifications
Minimum Requirements:
- 5+ years of experience in growth marketing, product marketing or related fields.
- Experience in the advertising industry, in-depth understanding of advertising products, services, and strategies.
- Successful marketing strategy skills and experience in driving user growth and product marketing.
- Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.
- Excellent cross-team communication skills, especially with product, operations, and sales teams.
- Fluent in English communication
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.