At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the Team

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and exciting e-commerce experience to our users. We are looking for passionate and talented people to join our US product marketing team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

The product marketing team drives results across the entire customer journey, generating awareness, shaping positive perception, driving adoption, and fostering affinity with TikTok Shop's core audiences (Sellers, Creators, Partners, and Shoppers).

Responsibilities

- Leading and developing a team of product marketers who are dedicated to promoting TikTok Shop products for our audience.
- Demonstrating excellence in taking new products to market through go-to-market (GTM) strategies, driving product awareness, understanding, and adoption in our U.S. marketplace.
- Developing and refining messaging, positioning, and naming conventions tailored for TikTok Shop products.
- Fostering strong cross-functional collaboration to ensure seamless product launches, sales enablement, and product adoption.
- Driving product adoption and engagement through targeted marketing initiatives.
- Developing industry-leading sales enablement programs, including collateral, customer evidence, and training.
- Building strong thought leadership narratives to tell the story about how TikTok is shaping the future of eCommerce -- this includes digging deep into data to yield insights, and working cross-functionally to work these insights into multiple work streams (sales enablement, PR, AR).

Qualifications

- Expertise in business-to-business (B2B) marketing at technology companies.
- Exceptional ability to craft messaging and positioning (you are a very strong writer who can also coach others' writing skills).
- Proven track record in launching products and driving product adoption.
- Strong leadership skills, with the ability to inspire and manage a high-performing team.
- Excellent cross-functional collaboration and communication abilities.

Preferred Qualifications
- 5 years in product marketing leadership, with significant experience leading teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $141360 - $275652 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.