Product Marketing Manager, Global Marketing Intelligence - PSO - San Jose

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The Marketing Intelligence Product team builds and launches data intelligence tools to provide insights and strategic recommendations to TikTok clients. These tools help clients understand TikTok consumer behavior, industry trends, competitor activity, and potential opportunities to optimize ads ROI and drive business growth. You will work with cross-functional teams across the globe on products that touch 'millions' of advertisers. As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving inbound product strategy, product awareness, testing, and packaging to resonate with our diverse customer base.

Responsibilities:
- Responsible for defining product requirements, the inbound product strategy, and the go-to-market strategy for TikTok's marketing intelligence product
- Deeply understand the marketing and advertising demands in different markets, and effectively summarize and prioritize business requests
- Assist in solving practical business problems via product application and iteration
- Extract product value proposition and summarize applicable scenarios. Design customized product operation strategies and GTM plans by markets and verticals
- Enable monetization revenue growth through understanding the internet advertising industry, algorithms, and selling strategies
- Explore clients' potential needs and pain points through internal and external research to further improve the user satisfaction and active rates of TTMS

Qualifications

Minimum Qualifications:
- Bachelor's degree or above
- 5+ years of relevant work experience in advertising operations, product strategy, product marketing, or similar
- Project management experience and able to efficiently drive cross-functional collaboration
- Self-motivated, logical thinker
- Strong communication skills

Preferred Qualifications:
- Experience overseeing customer solutions in the product strategy, advertising, or data space

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.