The Ads Manager platform team is a significant part of the Ads Interface pillar. Our vision is to build customer trust, ensure frictionless product experience, and enable efficiency at scale. Our Northstar metric is to improve customer satisfaction. This team focuses on building tailored solutions for different customer segments, helping advertisers manage and track campaign performance across pre-flight, mid-flight, and post-campaign full lifecycle.

As the Product Marketing Manager for TikTok Ads Manager Platform, you will use research and insights to develop product solutions, set the go-to-market strategy, and drive product adoption. You will partner cross-functionally with Product, SMB Growth, and Sales teams to identify solutions and establish the strategic direction for the future of our ads interface.

Responsibilities:
- Define go-to-market strategy and oversee execution and operation against the strategy for SMB growth products; Specify the value proposition, positioning, and messaging with the target audience.
- Set goals, success metrics and get consistent with key stakeholders. Drive product adoption and growth of products in global markets by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, client workshops, etc.
- Activate as a market strategy expert and partner closely with the sales team to deeply understand target markets and identify opportunities to make vertical-based recommendations, and scale these across the sales team.
- Design and lead alpha/beta testings with clear criteria to capture early-stage insights for product innovation and fine-tuning, ensuring the product is ready to scale.
- Lead quantitative and/or qualitative inbound initiatives such as customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intel to represent the market and address market needs holistically to form product strategy, vision, and roadmap. Differentiate customer needs across KA, MM, and SMB customer segmentation and identify tailored solutions or potential opportunities.

Qualifications

Minimum Qualifications:
- BA/BS degree or above in Marketing, Business, or a related field.
- 3+ years of product marketing experience with digital ad products or in the digital advertising industry; Familiarity with competing advertising solutions
- A storyteller with track record of consolidating information into customer-oriented communications
- A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking
- A commercial mindset with experience building business cases from market research and analysis
- Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders to achieve business objectives
- Strong data and business analysis ability, analytical mind and good data skills; comfortable with spreadsheets

Preferred Qualifications:
- Proficient in Mandarin for global cross-functional collaboration
- Customer service oriented and experience working in a client-facing capacity

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.