Product Marketing Lead, TikTok Shop Monetization Product

Responsibilities:
1. Partner closely with sales teams to deeply understand businesses' pain points, form business requirements and prioritize solutions to influence the direction of product development.
2. Partner with cross-functional teams to develop and execute regional programs and initiatives.
3. Partner with PMM and sales teams to build an understanding of TikTok Shop monetization products and leverage these products to achieve customer goals.
4. Define go-to-market strategy for TikTok Shop monetization products. Instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy.
5. Prioritize, distill and surface market intelligence to shape future advertising products.
6. Work with the growth team to drive close-loop E-commerce ads growth

Qualifications

Minimum Qualifications:
- BA/BS degree
1. 3+ years of work experience in product marketing/operations role, or other operational roles in advertising/E-commerce.
2. Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
3. Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.

Preferred Qualifications:
- Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
- Experience in digital advertising and knowledge of E-commerce is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $148000 - $240000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.