At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for Lead Ads products. The near-term focus of the person in this role will be to understand the unique needs of marketers by business model and marketing objective, and support building solutions that can optimize their true business outcome on our platform.

The person in this role will drive the end-to-end lifecycle of products and partner with Product Managers and Engineers to understand customer needs, recommend features, execute tests, and lead go-to-market planning for the global launches of products to all TikTok marketers. This person will have the opportunity to become an expert on customer needs and market opportunity and use their insights to shape what solutions are built and shipped for marketers.

Responsibilities:
Become an expert on customer problems and market needs by engaging deeply with TikTok's customers, customer-facing teams and industry sources
Manage a high performing, global team of product marketing specialists
Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning
Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations
Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption
Influence product requirements through early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization

Qualifications

Minimum Qualifications:
-BA/BS degree
-5+ years of product marketing or product management in the tech industry
-Experience leading teams of 5+ people in product management, marketing, or operations function
-Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
-Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
-Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements)
-Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
-Self-motivated to set a high bar for success and excellence in the role

Preferred Qualifications:
-MBA or equivalent advanced degree
-Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
-Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $148800 - $350080 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.