At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
---
About
The User Growth (UG) team is responsible for the growth of ByteDance's international short video products. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.
---
Responsibilities
- Responsible for product strategies related to the growth of international short video users. Responsible for product strategies related to the growth of international short video users, optimizing registration and onboarding processes to enhance new user experience and improve user retention.
- Analyze the current business situation, conduct in-depth industry research, understand the needs of target users, identify growth opportunities, and develop effective business strategies. Collaborate with algorithm-driven strategies.
- Monitor, pay attention to, and analyze industry trends and successful growth cases. Summarize and accumulate experiences and explore new optimization directions.

Qualifications

Minimum Qualifications
- Bachelor's degree or above
- Possess a comprehensive methodology and practical experience in at least one growth approach, such as user reactivation, push notifications, new user recommendation strategies, onboarding, or growth platforms.
- Excellent written, verbal, and professional communication skills
---
Preferred Qualifications
- 3 years of experience in internet product management.
- Excellent results-oriented thinking, strong logical reasoning ability, and high data sensitivity. Ability to uncover underlying strategies beyond surface observations, and proficiency in innovation and systematic thinking.
- Excellent cross-departmental collaboration, communication, coordination, and driving skills. Can independently drive and manage projects, and collaborate with product, interaction, and development teams to rapidly implement projects.
---
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
---
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
---

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165000 - $279900 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.