Product Communications Manager, Livestreaming

You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different audience verticals to tell a bigger-picture story. You work well building from zero to one, thrive in an entrepreneurial environment, and can collaborate with empathy and a people-first mindset.

Every day, one billion people turn to TikTok for entertaining content with unmatched potential for discovery. Whether posting to your story, searching for the hottest new restaurant, or sharing the latest trending video with the group chat, TikTok offers countless ways for our community to connect over shared entertainment. In this exciting role, you'll showcase the innovative features that power our core user experience.

Responsibilities
- Develop and implement comprehensive communication strategies that align with TikTok's livestreaming product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our livestream products, partnerships, and vision for businesses.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's livestreaming initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's livestreaming innovations, creator opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's livestreaming products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the livestreaming landscape to identify opportunities and anticipate challenges. Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
- Ensure livestreaming-related communications consistently reflect TikTok's brand voice and strategic goals. Act as a brand guardian, maintaining message integrity across all touchpoints and ensuring alignment with TikTok's overall narrative.

Qualifications

Minimum Qualifications
- A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Experience in day-to-day media relations and/or agency background
- Proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity.
- Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
- Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills
- Exceptional listening, problem-solving, and verbal and written communication skills.

Preferred Qualifications
- A strong bias-to-action, adept and agile, with the ability to navigate ambiguity in a fast-paced environment
- Ability to thrive in a fast-paced environment and manage multiple projects
- Experience with livestreaming or creator economy a plus
- A solid capacity to both think and do
- Respect for and desire to learn from other cultures
- Previous experience working with global companies is a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115000 - $135000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.