At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
Global Business Marketing (GBM) is in search for a North America (NA) Integrated Marketing Communications (IMC) Manager that will support the IMC Lead in overseeing end-to-end external marketing campaign for the U.S.; they are a lead in their own right as we expect this role to soley own projects and campaigns. The ideal candidate will possess a blend of creativity, strategic rigor, deft project management and cross-functional collaboration skills to develop and execute integrated marketing campaigns that drive awareness, shift perception, increase production adoption, and educates TikTok for Business' key messaging, ad products, and programs. This role requires a deep understanding and curiosity of the changing landscape of media & performance marketing, and how to inspire advertisers to act.

The right candidate has a great passion for and understanding of TikTok, strong writing skills, expertise in digital channels, and a proven track record in project management, organizational leadership, idea generation and implementation.

Responsibilities
- Lead the end-to-end external marketing campaign for U.S. priorities from briefing through execution and reporting
- Partner with Horizontal IMC Lead to manage all go-to-market needs for Performance, with a focus on owning the Commerce workstream
- Become the expert on where our audience (c-suite and practitioner) lives - IRL and online - to consume information on their business and craft; provide a PoV on how TikTok for Business can show up where they are and engage to drive our business objectives
- Create go-to-market plans that connect TikTok for Business to our audience and drive impact
- Partner with IMC subject matter channel experts (SMEs) - across paid, CRM, newsletter, content dev, web - to deliver on brief needs, ensure messaging and look & feel are consistent across touch points, create and manage workback schedules to see deliverables through completion
- Execute operational rigor in campaign execution, managing processes and workflows that result in working efficiently and all XFN partners staying abreast on campaign progress and/or needs from them
- Support the creation of powerful, forward-looking thought leadership presentations, reports, talking points and briefings for executives, mastering voice and the topics most relevant to the industry
- Be a go-to for innovation on ways of working, how to engage with audiences, and creative inspiration for your target audience

Qualifications

Minimum Qualifications
- Bachelor's degree
- Minimum 5 years of experience in marketing or communications; prior experience in media agency, technology, or B2B a plus
- Exceptional written and verbal communication skills
- Excellent problem-solver, with ability to see the big picture
- Highly strategic mindset
- Proven ability to develop and implement successful marcoms campaigns
- A demonstrated understanding of CRM and the intersection between SEO, content, and social within the digital marketing landscape
- Solid project management skills

Preferred Qualifications
- A team player and collaborator with empathy and resilience
- Self-motivated with strong sense of ownership
- Attention to detail
- Passion for TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $112000 - $180000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.