Responsibilities
Team Introduction
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to global music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:
- Digital Marketing/Promotion: work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship Management: lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
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- Discovery & Insights: identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.
Qualifications
Minimum Qualifications:
- 5+ years of experience in digital content, influencer/creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, YouTube Shorts etc.
- Good sense of Music content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Extensive experience working on music promotion and other creator-based social marketing campaigns on TikTok.
- Strong network within local partners & agencies in DACH to effectively promote the songs via editorial playlists, radio, TV, and digital channels.
- Proficiency in German and English, both verbal & written.
Preferred Qualifications:
- Excellent communication and project management skills to effectively manage expectations of internal and external stakeholders.
- Strong data analysis skills to review, deep-dive analysis and make decisions based on data.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.