Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to global music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:
- Digital Marketing/Promotion: work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship Management: lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
- Discovery & Insights: identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.
Qualifications
Minimum Qualifications:
- Good sense of Music content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Extensive experience working on music promotion and other creator-based social marketing campaigns on TikTok.
- Strong network within local partners & agencies in DACH to effectively promote the songs via editorial playlists, radio, TV, and digital channels.
- Proficiency in German and English, both verbal & written.
Preferred Qualifications:
- 5+ years of experience in digital content, influencer/creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, YouTube Shorts etc.
- Excellent communication and project management skills to effectively manage expectations of internal and external stakeholders.
- Strong data analysis skills to review, deep-dive analysis and make decisions based on data.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.