Responsibilities
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
In this role, you will partner with our leading clients and agencies to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, product measurement, and business marketing to ensure that clients and agencies have best-in-class support.
We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
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Responsibilities
- Drive the value of and adoption of measurement across key accounts in Southeast Asia
- Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their performance on the platform
- Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams.
- Partner with leadership to provide ongoing Measurement POV's to our global product and measurement peers
- Partner with product and partnership teams to help prioritize the right partnerships for the region
- Implement 1st or 3rd party measurement solutions for key accounts with a learning agenda
- Partner with sales and product strategy to up-level internal sales teams on measurement knowledge
Qualifications
Minimum Qualifications:
- At least 5 years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations
- Proven experience in setting up and managing large datasets, delivering analytical insights to management or clients for informed marketing decision-making, and adept at managing cross-functional communications and various stakeholders
- Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis
Preferred Qualifications:
- Proficiency in Exploratory Data Analysis (EDA) with R, Python, SQL or HIVE
- Ability to work effectively in a fast-paced, global environment with exceptional time-management and goal-oriented task management skills
- A track record with attribution and conversion methodologies
- Experience in both digital brand and performance marketing