Measurement Business Analyst - North America

Job Responsibilities
- Analyze large datasets to evaluate campaign effectiveness and identify key trends that drive advertising effectiveness.
- Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to TikTok internal stakeholders.
- Work closely with Measurement Partner Managers to support client measurement strategies and respond to business questions with data-driven insights.
- Partner with our Data Warehousing teams to improve reporting and operational efficiency.
- Collaborate with cross-functional teams (Sales, Marketing, Product, Data Science) to ensure measurement insights are aligned with broader company goals.
- Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enable actionable insights from your analyses.
- Contribute to internal best practices, documentation, and team learning efforts.

Qualifications

Minimum Qualifications:
- 2-3 years of experience in campaign measurement, analytics, or media strategy within advertising, tech, digital marketing, or an agency setting.
- Experience working with data visualization tools and creating dashboards.
- Knowledge of media buying, auction-based platforms, and ad effectiveness measurement.
- Strong understanding of digital marketing metrics (CPM, CPC, ROAS, CTR, etc.) and A/B testing methodologies.
- Ability to interpret and communicate data insights in a compelling way through reports and presentations.
- Effective problem-solving skills with a curious and investigative mindset.

Preferred Qualifications:
- Experience working with large datasets and strong analytical skills, preferably using tools like Excel, SQL, Python, or R.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
- Experience with incrementality testing, brand lift studies, or multi-touch attribution is a plus but not required.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $83000 - $120000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.