About the Team
At TikTok, our mission is to inspire creativity and bring joy. The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market businesses, providing education, guidance, and showcasing success. As part of the Global SMB Team, the SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world-class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

About the Role
The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.

Responsibilities
Drive new and existing customer revenue, product adoption for SMBs & mid-market clients through innovative strategies, education, and goal ownership for non-commerce.
SMB Revenue Growth Strategies
- Align with Sales, Growth and Product to define opportunity size, prioritize support for owned products, build a seamless client experience, and understand key success drivers.
- Lead GTM narrative, campaign strategy, and "wrapper" by collaborating with stakeholders to define product value propositions, craft joint integrated marketing plans (webinars, events, web, social, email and more), insight-driven toolkits, campaigns, narratives, pitch packages, and verticalized content / strategies.
- Amplify product adoption strategies and narratives to drive maximum impact
- Advocate for customer focus based on data and research, influencing internal teams to prioritize SMB needs and solution-based narratives.
Campaign Execution, Management and Measurement
- Develop and maintain launch calendars to deliver KPIs for priority products on time and on budget, highlighting barriers and opportunities along the way.
- Track and analyze marketing performance across all campaigns, identify areas for improvement, and continuously iterate for better results.
- Share best practices, collaborate with regional counterparts, and contribute to broader team initiatives for full-funnel success across leads, new revenue and incremental revenue.
Content Strategy and Development
- Oversee high-quality content creation across formats, manage internal/external vendors (writers, designers, creators, agencies) to develop assets.
- Focus on content as an input to success with ultimate responsibility of driving a comprehensive campaign in partnership with Product, Sales, Growth, and GBS (e.g. Marketing Solutions) in joint narratives, events, campaigns and packages.
- Identify and package successful regional platform content strategies for global scaling and leverage across other regions.

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Shows patience and resilience in the face of short-term fluctuations. Pursues efficiency and simplicity.
- Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.

Qualifications

Minimum Qualifications
- Minimum 4 years of experience in a product strategy or content strategy role.
- A deep understanding of the Small, Medium & Mid-market Non-commerce industries and products, specifically going deep in 2 or more of below:
1. Education, Insurance, Real Estate, Auto, Jobs, NPO (Lead Ads)
2. Finserv, Entertainment, Dating, and Apps (App ads)
3. Food & Beverage, Dining, Travel, Tech, Sports
- Experience designing and executing content strategies and analyzing content strategy performance.
- Expert written and verbal communicator, with the ability to articulate abstract concepts.

Preferred Qualifications
- Ability to identify opportunities, develop project scope and independently lead ideation and execution.
- Experience within a top-tier creative agency, brand creative group or a strategy role within a technology company.
- Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
- Confidence in crafting integrated marketing plans encompassing various channels.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91000 - $165000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.