Responsibilities
About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.
We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Thailand Regional Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs. We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders. Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products. The Regional Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on lead generation and activation. As the Regional Marketing Manager, you strategise, build, successfully execute and continuously iterate on the regional and Thailand go-to-market strategies. This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently.
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Responsibilities
- Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.
- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl. Marketing, Product, Sales Ops, Strategy, Programs and Vendor, TikTok Shop, to drive demand for TikTok for Business advertising solutions.
- Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, to a variety of audiences (advertisers, agencies, end users).
- Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.
- Develop and execute marketing strategies across owned digital platforms.
- Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions.
- Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.
Qualifications
Minimum Qualifications
- Minimum 5 years of experience in a strategy or marketing role.
- A deep understanding of the Small & Medium Businesses industry is needed.
- Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.
- Have a strong business understanding of Vietnam and APAC markets.
- Understanding non-commerce, service business model is a plus
- Experience designing and executing content strategies and analyzing content strategy performance.
- Ability to identify opportunities, develop project scope and independently lead ideation and execution.
Preferred Qualifications
- Strong data and analytical skills (measurement, ROI, forecasting).
- Have a commercial mindset with a history of delivering against stretching performance goals.
- Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.
- Strong knowledge of media sales and marketing processes, with an understanding of TikTok for Business advertising solutions is a plus.
- Proven expertise in digital marketing strategies, campaign management, audience segmentation, and performance optimization.
- Strong understanding of sales processes, pipeline management. Adept at supporting sales teams with insights and materials that drive conversions.
- Deep understanding of the digital advertising industry, with expertise in non-commerce and service-based business models.