At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok's position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role
We are seeking a Marketing Manager, Measurement & Insights to support TikTok's Creator Marketing team by enabling data-driven strategies that optimize campaign performance, audience segmentation, and evolve our long-term measurement strategy. This individual will be responsible for applying advanced data analytics, marketing measurement, and experimentation techniques to inform decision-making and enhance marketing effectiveness.

Responsibilities
- Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementality metrics.
- Leverage data to support both short-term tactical initiatives and long-term strategic planning for the Creator Marketing team.
- Develop and refine audience segmentation models to target creators effectively based on behavior, demographics, and engagement patterns.
- Identify key creator cohorts to tailor marketing strategies for improved personalization and engagement.
- Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
- Analyze test results to inform campaign optimizations and validate hypotheses on creator engagement and product adoption.
- Build and maintain dashboards, reports, and performance metrics to monitor and communicate campaign results.
- Collaborate with cross-functional teams across product, business, and data-science teams to ensure consistency in our tooling and streamlined reporting. - Establish a comprehensive learning agenda across product, marketing, and the broader creator team to prioritize insights and drive continuous improvement.
- Partner with product and data science teams to integrate marketing insights into product development roadmaps.
- Work closely with product managers, data scientists, and engineers to solve complex business problems.
- Present findings and recommendations to stakeholders with clarity and actionable insights.

Qualifications

Minimum Qualifications
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in data analytics, marketing science, or a similar role.
- Proficiency in SQL for querying large datasets and developing data pipelines.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Strong understanding of audience segmentation, campaign analysis, and marketing funnel optimization.

Preferred Qualifications
- Hands-on experience with A/B testing and other experimentation techniques.
- Experience working within the consumer, creator, or B2B marketing ecosystem, partnering with full-funnel marketing teams across performance and brand initiatives.
- Strong verbal and written communication skills, with the ability to present complex data insights to executive audiences.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $135000 - $190000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.