Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
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The Programs and Market Insights Team is obsessed with everything to do with TikTok content. The team works on creative solutions to bring key moments and priority content categories to life by launching programs that inspire creativity from our diverse creator and publisher community. By making use of ecosystem data we develop editorial driven content programs and set measurable goals. The team help to localise global or regional content initiatives and collaborate with many different internal cross-functional teams day to day. We're a fast paced, results oriented team, working across multiple projects and teams both in London and globally.
This role is a 12 month fixed- term contract covering UK, Ireland & Nordic regions.
Responsibilities
- Monitor the UK, Ireland & Nordic content ecosystem using key metrics to identify user growth opportunities and provide context and understanding of growth patterns.
- Understand and champion the needs of our creators, publishers and communities by providing key content analysis to identify, understand and highlight trends and premium content on the platform across our priority content.
- Use insights to set objectives & key results across the Ops team to help reach business goals.
- Ensure Creator & Publisher teams have relevant data pipelines to interact with business critical data and decisions, and be a strategic ally to cross functional Ops teams.
- Monitor and analyse the performance of the various programmes.
- Work closely with cross functional teams to understand and identify reasons for variations in KPIs across the market, specifically for our managed creators and partners.
- Identify content categories and emerging trends to develop across our priority content, drive initiatives to innovate new content formats, inform product vision and increase user engagement.
- Clearly communicate and promote insights, data and analytics internally, including providing support for increasing data understanding across the Ops team.
Qualifications
Qualifications
Minimum Qualifications:
- Interest in data analytics, market insights or related areas.
- Understanding of localised market dynamics and cultural considerations.
- Strong analytical, communication and collaboration skills.
- Ability to work effectively in a team-oriented, fast-paced environment.
- Eagerness to learn and contribute to the success of programs.
Preferred Qualifications
- Relevant degree or practical experience .
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.