Manager, Creator Research & Insights

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team creates scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

About the Role
The Creator Sentiment team is responsible for being the one source of truth on creator perception towards TikTok across all regions. This role focuses on expanding a global creator research framework to drive strategic insights and ensure the platform remains the preferred destination for creators. It involves collaborating with cross-functional teams to design scalable research initiatives, gather actionable creator feedback on product features, and support regional teams.

Responsibilities
- Strengthen and expand the global creator research framework, ensuring its alignment with organizational goals.
- Serve as a strategic thought partner by identifying gaps and opportunities to improve creator perception across regions.
- Develop actionable plans to enhance creator sentiment by championing their needs and advocating across cross-functional (XFN) teams.
- Innovate methods for proactive data collection and implementation, integrating insights seamlessly into company workflows.
- Lead efforts to gather creator feedback on priority product features and topics impacting creator sentiment across regions.
- Collaborate with product adoption teams to align on market-specific priorities and research needs.
- Design and execute comprehensive research plans to inform product and strategic decisions.
- Equip regional teams with structured playbooks, frameworks, and resources to execute timely and effective product feedback initiatives.
- Provide ongoing support to ensure consistency and quality in research practices across markets.
- Partner with program teams to develop adaptable survey templates tailored to program-specific needs.
- Maintain a repository of regularly updated questions to assess and improve program sentiment effectively.
- Establish a robust process for measuring and tracking the impact of research efforts on product and strategic decisions.
- Create systems for internal knowledge sharing and external communication with creators, ensuring feedback loops are closed and stakeholders are informed of changes driven by research insights.

Qualifications

Minimum Qualifications
- Strong interpersonal, documentation, presentation, and communication skills
- Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams and adapt narratives according to audience.
- BS required, MS/MA/MBA considered a plus.

Preferred Qualifications
- 5+ years working experience ideally working with the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Ability to develop scalable frameworks and approaches
- Highly collaborative with experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $110000 - $135000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.