At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities
- Working for the user growth of TikTok Shop (E-commerce business), you will design and execute scalable growth strategies worldwide while focusing on peculiarities.
- Define and improve key customer lifecycle metrics, such as the number of new customers, repurchase rate, average order value, etc.
- Define and improve key customer engagement metrics, including conversion rates, engagement rates, Return on Investments, Subsidy Rates, Cart Build, etc.
- Facilitate team collaboration by designing and deploying the latest tools/best practices WW.
- Assess customers' shopping behavior and design new loyalty programs to engage and retain customers while striving to promote the business and grow customer satisfaction.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or Product in a technology company.
- 5+ years of experience focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
- Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
- Passionate about understanding user demands from different cultural backgrounds.
- Excellent communication skills and can work cross-functionally in a globally collaborative environment.

- Masters Degree in Business, Economics, Computer Science, or a related field.
- Experience with subscription and/or loyalty programs is a plus.
- Familiarity with SQL is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $199500 - $393300 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.