At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About the Team:
The Enterprise Ad Sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role:
The Industry Business Solutions Strategist will have deep knowledge of the Retail Vertical across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our Enterprise + Growth clients and develop winning go-to-market strategies to shape how new and existing businesses grow. You are a gifted storyteller, with the ability to translate insights into clear positioning & marketing outputs that on TikTok. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the business vertical, understand how the vertical is showing up on TikTok to clearly articulate how TikTok can grow their business.

Responsibilities:
- Build innovative, forward-looking industry narratives, playbooks and B2B marketing outputs that address the challenges and needs of clients and agencies, assets should have a TikTok vibe, enable strategic sales conversations and inspire action
- Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheets, research based collateral) for Retail Specialty
- Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
- Present thought leadership narratives that are integrated into Key Account Client Meetings, Vertical Events and Client Summits
- Lead the B2B Marketing Pipeline of research and marketing needs for the Tech Vertical
- Create strategic rationale for the annual pipeline of primary research to fuel narrative releases for the Vertical
- Partner with MarSci Research + Insights, Measurement, Creative Lab, Creator Solutions to source on-platform top trends and insights that bolster TikTok's positioning
- Create Use Cases and Case Studies
- Be a strategic partner to Retail Sales Leaders
- Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
- Be the industry expert within your vertical sales pod.
- Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients.
- Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Vertical

Qualifications

Minimum Qualifications:
- 5+ years of experience in Marketing, Advertising, Research & Insights, or Marketing Strategy
- Must be willing to work in New York City, NY.

Preferred Qualifications:
- Direct, hands-on experience and track record of influencing investment decisions within the performance/commerce advertising eco-system.
- Deep understanding of how performance investment decision-making works across brands and agencies.
- Deep understanding of competitor performance marketing offerings - pros, cons, and future plans.
- Progressive knowledge of the performance measurement ecosystem and expert opinion on how brands need to inform their measurement strategy in the post-privacy digital media era.
- Bonus points - Direct Specialty sub-category experience in Sport, Home, Pet, and/or marketplace businesses.
- Bonus points - RMN experience.
- Key Skills - Storytelling with data, narrative development, help guide TikTok commerce product development, co-build our measurement GTM w/ MarSci, senior presence, and consultative perspective.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $112355 - $200000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.