Industry Education - Learning Strategist, GBM - MPIE

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The Global Business Marketing - Marketing Partnerships and Industry Education (MPIE) team manages the global advertiser- and agency-facing education program and platform. Its responsibilities include producing & managing core product learning content and localization of content for other regions.
As a Learning Strategist on the Global Business Marketing - Marketing Partnerships and Industry Education team, you will be responsible for developing a global strategy for educational content in the following formats: video, webinar, and in-real-life education events. Your goal is to bring TikTok education to market to increase access to product knowledge and incubate the next generation of talent for advertisers, agencies and partners.
You will design education program structure, conduct product research, write video scripts, localize content, triage content, manage a global content calendar, and design processes to manage and upkeep content for scale. We are looking for a self-starter who is a forward-thinker and has excellent attention-to-detail to take on new challenges as we continue to expand the TikTok For Business education program.

Responsibilities
- Design video, webinar, and in-real-life event education strategy and content.
- Produce new videos and webinar learning content with partner agency.
- Curate and manage existing video and webinar learning content and conduct gap analysis.
- Create and manage global content inventory.
- Work with global cross-functional stakeholders to develop and maintain video & webinar learning content.
- Conduct research to become an expert in TikTok ad products and stay up to date with product iterations.
- Build scalable processes to develop new and upkeep existing video and webinar content.
- Measure performance of learning content to understand impact and guide future content development.

Qualifications

Minimum Qualifications
- Minimum 3 years of relevant experience in advertising, creative production, marketing, or scaled education.
- Excellent writing and content structuring skills.
- Excellent project management skills.
- Expert in TikTok ads offerings and strong domain expertise in digital marketing.

Preferred Qualifications
- Ability to thrive in ambiguity and adjust quickly to change.
- Ability to identify and solve complex problems.
- Fast learner, highly entrepreneurial with a good sense of judgment and original thinking.
- Personable, collaborative and capable of building relationships cross-functionally.
- Bonus: You're passionate about TikTok. You love sharing inspirational ideas with others and are well-versed in TikTok trends. You live in the comments section and bring a fun collaborative energy to the room.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $96000 - $180000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.