At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role:
The Head of Industry serves as the business leader responsible for driving revenue for the CPG Care Vertical advertisers on TikTok. The Head of Industry will develop the go-to-market strategy, prioritize key marketing narratives, and lead a team of sales leaders to deliver revenue targets. They will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth.

Responsibilities:
- Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential
- Prioritize sales narratives that reflect the needs of the vertical
- Deep understanding of product to drive enhancements to unlock revenue
- Bring a consultative approach that will align around a Customer First methodology
- Provide thought-leadership and mentorship to your team on overall account planning
- Develop and maintain a strong understanding of key vertical market trends and customer opportunities
- Develop and lead a national sales team of people managers and individual contributors

Qualifications

Minimum Qualifications:
- 10+ years of experience in digital advertising, ad sales, performance or brand marketing
- 3+ years of managing a team of individual contributors
- Willing to work in Los Angeles, CA with extensive travel across the country

Preferred Qualifications:
- Strong knowledge of CPG Vertical marketing, sales strategies, product catalog, content management, and operations
- Experience managing people managers of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success
- Ability to recruit and retain top talent
- A proven penchant for creative problem-solving
- Proven track record of high-level negotiation and exceeding sales targets

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $170000 - $250000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.