Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
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Your Role
As Global Business Marketing Lead for Vietnam, Thailand and Indonesia, you will be leading and building the marketing team behind commercial business that amplifies our mission of "Inspire Creativity and Bring Joy". You will manage three disciplines, Integrated Marketing Communications (IMC), Marketing Solutions, Content Solutions / Commercial Partnership Solutions (CPS), nurture the team and drive strategy and growth for them as well as owning CPS revenue targets in partnership with sales. You will help grow the TikTok For Business brand and establish TikTok as entertainment that drives impact. This role will report into Greater APAC Global Business Marketing leader.
Success in this position requires not only business marketing excellence but the ability to drive commercial success. You'll often need to act autonomously, partner with local market General Managers in these territories and influence partners to pursue what's best for our brand and business. You'll partner closely with XFN teams to scale your business marketing ideas into programs, tools and resources for clients.
Responsibilities
- Partner with Greater APAC Business Marketing leadership to translate and localise regional strategy into locally relevant approaches and tactics in collaboration with local country GMs to drive attainment of local market commercial goals.
- Be a trusted business partner to local country GMs through strategic marketing guidance, solving for revenue opportunities and unlocking cultural and brand alignment.
- Manage local market leads in Vietnam, Thailand and Indonesia to scale and lead a team of marketing professionals, consisting of Marketing Managers, Marketing Strategists, and Commercial Partnership Solutions Managers to deliver marketing programs, initiatives and commercial packages with the aim of growing brands' investment on TikTok
- Develop "TikTok For Business" brand strategy and create go-to-market guidelines for all upcoming activities, position TikTok as the leading media platform for domestic and global brands, deliver messaging via various media channels and B2B touch points
- Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy, commercial partnership development
- Collaborate and partner with peer sales leaders to drive industry and market engagement to influence brand and commercial outcomes
- Drive diverse variety of marketing activations for TikTok for Business in the digital and physical world
- Partner with cross functional teams to support B2C and B2G activities including TikTok User Operations, Media Relations, Government and Legal
- Closely collaborate with TikTok's regional and global marketing to adopt best practices and share success
- Drive managerial processes: annual planning, budget prioritisation, impact measurement, etc across all markets.
Qualifications
Minimum Qualifications
- Experience in marketing, media with data-driven & analytical, commercial acumen, using marketing channels / campaigns to drive & owning revenue targets preferred. At least 5+ years of management experience of team of 10 or more;
- Experience in Brand and/or Creative Strategy, Business marketing and Commercial partnerships / Content Solutions / Sponsorships;
- Strong understanding of digital marketing, especially the mobile, social landscape in Vietnam, Indonesia & Thailand;
- Experience working with both B2B & B2C customers in an international environment;
- Superb understanding of TikTok's owned-and-operated properties is preferred;
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment. Self-starter, fast learner who is detail-oriented and has critical thinking;
- Ability to navigate change and ambiguity in a fast-paced environment. Strong communication skills, positive attitude, and a collaborative mindset.
Preferred Qualifications
- Experience of building and leading a marketing & brand department at a commercial organisation
- Experience managing change and working in a fast-paced startup environment
- Experience working with global partners in different time zones & cultures
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.