Head of Agency Sales - SMB North America

Join us.

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

We're looking for a skilled, experienced leader to join as the Head of Agency for our North America SMB Sales team. This leader will build, scale and oversee our SMB Agency team, which is responsible for acquiring, activating and accelerating the investment of new and existing agencies and their clients on the platform. As the leader of this team, you will support them in executing high-value acquisition efforts and strategically partner with a diverse range of agencies, helping to drive revenue and product adoption. You will empower your team to engage and grow agency relationships by focusing on education, growth and retention for both agencies and their clients. This leader will be responsible for driving the development of the Agency strategy and a regional Go-to-Market plan, partnering closely with cross-functional teams to define, test, measure, optimize and scale agency-focused initiatives.

Our ideal candidate will have demonstrated success in the leadership, development, and optimization of scaled sales organizations, experience working closely with or as part of agencies, and the ability to work cross-functionally to identify and capitalize on opportunities. We are looking for an individual that has a passion for data-backed storytelling that will identify business opportunities that grow revenue, and brings intellectual curiosity, energized by rapid iteration in a growth environment as we strive to enable as many SMB businesses as possible to grow.

Responsibilities:
- Create and execute a strategic sales plan that expands our Agency partner base and extends the company's reach
- Leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plan
- Work with key stakeholders, such as marketing and product development, to drive revenue growth and implement initiatives that enhance the company's market position
- Ensure that our agency partners and their clients receive the highest level of sales and operational customer service experience
- Hire, coach, and develop a multi-level management team equipped to design books of business, acquire clients at scale, be strategic consultants to our partners, and accurately forecast and manage revenue to ambitious quotas

Qualifications

Minimum qualifications:
- Senior leadership experience in sales, account management and product solution selling in collaboration with or for agencies - auction, self-serve experience a plus
- Senior leadership experience building and managing high-performance teams
- Previous experience managing media agency or client relationships or programs on a platform
- Experience working with small businesses and developing strategies to scale services and support is a plus

Preferred qualifications:
- Expert knowledge of social media, mobile apps, and digital/mobile marketing, with preferred experience of self-serve platforms, auction, and biddable form of digital advertising buying
- Data-driven, capable of in-depth data interpretation
- Experience managing and mentoring managers as well as individual contributors
- Leadership experience engaging and influencing at an executive level with cross-functional groups within a fast-growing organization
- Proven track record of building, developing and leading high-performing teams
- Excellent communicator and comfortable managing multiple tasks
- Strong executive presence and ability to remain pragmatic under pressure
- Experience leading sales or agency development teams within the SMB space
- Solutions-oriented with strong problem-solving and strategy development experience
- Proven track record of reaching and exceeding sales goals and key metrics
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $144000 - $300000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.