At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Role
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! As a vital member of the SMB Product Growth team, this role requires close collaboration with marketing teams, in-market sales leadership, product managers and engineering teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through organic search on a global scale. Key skills for success include the ability to drive projects cross-functionally, manage agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset.

The ideal candidate understands how to prioritize effectively in a fast-paced environment, has deep SEO knowledge and leverage data to identify and solve problems. Ideal candidates will possess experience in growth marketing, website strategy and familiarity with running large-scale B2B acquisition programs.

Responsibilities
- Develop and execute global growth strategies, responsible for SMB's new advertiser acquisition through organic channels
- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales to launch initiatives, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth
- Create and implement data-driven SEO strategies aligned with business objectives that drive acquisition growth
- Work alongside Paid Media leads to drive a holistic search strategy
- Analyze competitor landscapes to identify opportunities for improvement
- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.
- Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition
- Develop in-depth content strategy based on keyword and market research
- Presenting and communicating directly with stakeholders with varied levels of SEO or digital marketing knowledge

Qualifications

Minimum Qualifications:
- 5+ years of SEO and digital marketing experience
- 2+ years of growth marketing experience
- Experience working in enterprise B2B business
- Excellent communicator and comfortable managing and handling internal and external communication, engaging and influencing with cross-functional groups
- Business-oriented, customer-oriented, with a good understanding of business and the ability to recognize demand scenarios, proficient in data analysis, with strong abstraction and systematic thinking abilities.
- Data-driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication

Preferred Qualifications:
- Growth mindset and ability to thrive in ambiguity
- Familiarity with SEO tools: SEMrush, BrightEdge
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up
- Self-starter, willing to build from 0 to 1 and motivated to learn

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $232000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.