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The Commerce Performance Ads Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from commerce verticals, such as eCommerce, Retail, CPG, Beauty etc to make TikTok an irreplaceable growth channel for businesses of all sizes and a favourite destination for consumers to discover and purchase products. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation commerce performance ads solution for TikTok.

We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for our commerce performance advertising products. The ideal candidate is passionate about commerce, performance advertising and will have experience closely partnering with product and sales leaders on developing product strategies, translating customer and market insight into product needs, partnering with GTM teams to drive adoption and scale of products.

The person in this role will drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok app marketers. Typically broken into inbound, product testing (alphas/betas) and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for marketers.

Responsibilities:
Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights and stories.
Inspire our teams to bring customers to the center of every product and feature we launch
Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning
Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations
Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption
Drive short and long term product strategies and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market
Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization

Qualifications

Minimum Qualifications:
BA/BS degree
5+ years of product strategy experience in performance ads
Prior experience working on Performance Ads in commerce verticals and with Product and Engineering teams
Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
Ability to manage multiple products and markets and have a good sense of prioritization to drive the highest impact in the role (partnered with product management and/or engineering to represent market requirements)

Preferred Qualifications:
MBA or equivalent advanced degree
Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scaling

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $290160 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.