At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an experienced Global Product Marketing Manager with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our Discovery and Community products to billions of users and creators around the world.

This requires strong partnerships with global product teams, regional marketing teams and cross-functional teams to accelerate adoption and increase understanding and comprehension of the Discovery and Community product verticals across audiences and countries around the world. Based out of San Jose, California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.

- Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals of TikTok's Discovery and Community product strategies
- Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies
- Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans
- Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world

Qualifications

Minimum Requirements:
- 3+ years of product marketing experience in mobile/tech/consumer products
- Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization

Preferred Requirements:
- Creating and executing global marketing campaigns is a plus
- A creative approach and fresh ideas to build marketing campaigns around product
- Strong project management skills, able to work on multiple projects simultaneously
- Excellent cross-group collaboration skills
- Passionate about TikTok and our mission
- Charismatic, compelling speaker and strong oral & written communication skills for internal and external forums

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $105000 - $125000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.