Responsibilities
The Global Brand Studio is in search of a Global Experiential & Events EMEA Lead to drive creator marketing experiential strategy and end-to-end event execution in the EMEA region. Reporting to the Head of Global Experiential & Events, the role is based in London.
Responsibilities
1. Lead the experiential and event team in the EMEA region by managing the research, identification, strategy, and start-to-finish execution of all creator and consumer experiences throughout the region.
2. Clearly articulate TikTok brand vision from event ideation through completion internally and with third party production vendors to create best-in-class experiences that bring joy to creators and consumers.
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3. Strong cross-functional collaborator who will work across all divisions under TikTok to meet organization priorities and achieve wider business goals.
4. Have deep knowledge and understanding of the region's experiential landscape and engrained in the event culture.
5. Lead the strategic approach and communications for talent, executive and guest relations for all experiences.
6. Clearly develop and track measurable event KPI's and OKR's.
7. Bring extensive relationships with event production teams and with key industry festivals, trade shows, conventions, venues, vendors, and more.
Qualifications
Minimum Qualifications
- Demonstrated experience over a number of years in an Events specific role and/or marketing role with extensive Events experience.
- Proven management experience over a period of time, including managing full-time contractors and multiple agency partners.
- Strong experience in executing a wide variety of large budget consumer experiences in the tech landscape. Large scale activations at consumer facing festivals, trade shows, and industry events are a must.
- Proven history of collaborating across multiple disciplines to meet campaign event goals (marketing, b2b, creative, social, product, etc.).
Preferred Qualifications
- Event experience in UK, Germany, and France markets a plus.
- Ability to create and present leadership facing decks, presentations, budgets, run of show documents, etc.
- Ability to communicate clearly while operating in a fast-paced environment.