Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the team
The Global Business Marketing team fuels our global business brand and delivers impact to support the efforts of the regional marketing teams to bring this mission to life daily. The vision of Global Business Marketing is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok
About the role
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
Success in this position will require a balance of creative, strategic, and ambitious thinking with deep operational know-how to translate big ideas into meaningful results. We're seeking candidates who bring deep experience and demonstrated success in leading world-class marketing initiatives, possess a serious growth mindset and collaborative spirit.
Responsibilities
- Develop comprehensive marketing strategies to positioning TikTok as the business partner for advertisers to grow their business and reach marketing goals;
- Deliver best-in-class marketing initiatives with focus on the development of message strategy, events and commercial packages;
- Lead a multifunctional team, oversee execution of strategy and localization;
- Work closely with Regional GBM team counterparts to align on priorities, strategies, and programming;
- Leverage opportunities with other internal cross-functional partners to advance marketing goals and opportunities;
- Leverage and optimize global and regional marketing programs successfully in the market;
Qualifications
Minimum qualification
- Substantial years of experience in a relevant marketing role, including 5 years minimum in a leadership position with direct goal ownership
- Collaborative mindset, with ability to accommodate competing ideas and priorities in one cohesive strategy
- A deep understanding of the advertising market landscape and knowledge of general needs and challenges
- Experience managing a team in a fast-paced environment
- Demonstrated experience in developing, executing innovative strategies that have driven quantifiable results
- Experience with tracking and analysis of key marketing impact metrics
- Experience in the development of commercial packages solutions, message strategy and events;
- Ability to balance visionary thinking with operational excellence
- Identify, pursue thought leadership and other strategic positioning opportunities
- Proficient in English and Portuguese.
Preferred Qualifications
- Creative, outside-the-box thinker and strategist
- A team player and collaborator
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2