At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the team
TikTok's Content Partnerships team is responsible for accelerating the growth of our top 100 global media partners by developing strong, executive level relationships, landing core platform narratives, securing incremental growth (primarily content but in alignment with Product, Marketing, Ad Sales teams) and providing best-in-class portfolio management to media partners.
The Entertainment Partnerships Manager will manage both day-to-day and high-level relationships with top North America based studios and rightsholders to deliver clear and attributable value back to partners. This role is responsible for building and executing strategies to deliver high level partnerships to generate content growth and quality, product and new format adoption, and monetization. This role will work closely with Business Development to directly negotiate content partnerships with global media partners. This is a global role that requires excellent analytical, communication, and relationship building skills, proven industry experience and the capability to work across countries, continents and cultures.

Responsibilities:
- Manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities
- Develop and execute central content strategy and relationship management for corresponding partner stakeholders
- Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities
- Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders
- Build and nurture high-level key partner relationships

Qualifications

Minimum Qualifications:
- Our ideal candidate has experience across entertainment industry partnerships, business development, and content strategy
- Strong leadership presence to work with industry executives, senior leadership, and cross-functional stakeholders to steer complex projects with exemplary organizational, communication, and interpersonal skills
- Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick-off projects to serve core business priorities
- Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value TikTok creates for our entertainment partners and ability to sell this narrative and value prop
- Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment
- Bachelor degree required

Preferred Qualifications
- Understanding of local business dynamics with intellectual curiosity to dive deeper into key issues versus accepting a cursory understanding of the marketplace
- Experience with product preferred
- MS/MA/MBA and/or content platform experience considered a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $83600 - $192533 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.