Data Scientist, Marketing Science

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

We are a team of advanced quant market researchers aiming at driving advertisers' behavioral change on TikTok through rigorous data science research in quantitative marketing, and help stakeholders make decisions via scientific approaches. Our owrk involves a rigorous data science/mathematical analysis of marketing settings. We typically do either empirical or theoretical research. Open to location across New York, San Jose, Seattle and San Francisco.

Responsibilities:
- Conduct in-depth standard and custom advertising effectiveness research, utilizing advanced statistical methods, machine learning, and causal inference techniques to assess the impact of marketing strategies across digital and media platforms.
- Translate complex research findings into actionable insights, delivering clear and compelling recommendations to both technical and non-technical stakeholders.
- Collaborate with cross-functional teams, including measurement partners, product, go-to-market, analytics professionals, to advance industry best practices in measurement.
- Develop and execute proof-of-concept prototypes at scale, working closely with interdisciplinary teams to rapidly test and validate new methodologies.
- Drive the adoption of preferred measurement approaches, methodologies, and tools to support key learning agendas across client, vertical, and industry initiatives.
- Foster a culture of data-driven innovation across TikTok organizations, championing best practices in advertising measurement and research.

Qualifications

Minimum Qualifications
- Advanced degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative discipline.
- 4+ years of experience in data science, quantitative research, or a related analytical role.
- Deep expertise in statistical analysis, including regression analysis, causal inference, machine learning, and experimental design.
- Strong programming skills in SQL, Python and/or R for data manipulation, analysis, and model development.
- Exceptional communication skills, with the ability to translate complex analytical concepts for both technical and non-technical audiences.
- Proven ability to build strong stakeholder relationships and develop deep domain expertise in a fast-paced environment.
- Comfortable with ambiguity, demonstrating a high level of autonomy and adaptability in dynamic settings.

Preferred Qualifications
- PhD degree with quantitative market research experience and records of academic publication
- Experience with performance marketing
- Experience with owning the delivery of research into client, marketing, or industry materials

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $144000 - $210000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.