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Data Analyst, User Growth - USDS

AT TikTok
TikTok

Data Analyst, User Growth - USDS

San Jose, CA

Responsibilities

About the team
The User Growth team focuses on driving new user acquisition programs through various performance marketing channels and strategies. They develop and improve in-app/web features to drive installs and user retention. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.

In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.

Responsibilities:

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- Independently provide end-to-end analyses: from deep dives, to metrics design and evaluation
- Assess ROI and ensure proper attribution of growth initiatives
- Closely collaborate with product and performance marketing colleagues to iterative and improve strategies
- Define metrics, build dashboards and understand user behavior through quantitative analysis
- Monitor the overall health of growth projects and understand root causes of changes in metrics
- Create and manage data tables and pipelines

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Computer Science, Math, Physics, Engineering, Statistics or related technical/quantitative fields
- 3 or more years of professional experience in an analytical role involving user growth/product optimization/business analytics/performance marketing
- Proficiency in SQL / Excel / R / Python / Tableau. Familiar with common statistical methods and applications (A/B testing, probability, regression)
- Previous work experience on a consumer product, ideally in growth

Preferred Qualifications
- Good communication skills as a collaborative team player in a cross-functional environment. Ability to synthesize and communicate complex concepts and analyses in an easy to understand way
- Passionate about user growth, social media and short video products
- Experience working cross functionally with global teams
- As this role involves some collaboration with global counterparts, proficiency in Mandarin is preferred, but not required

Candidates for this position must be legally authorized to work in the United States. This position is not eligible for visa sponsorship or support.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $232222 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA, USA
Job ID: TikTok-7485530385674750226
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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