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Creator Marketing Strategy & Operations Lead

AT TikTok
TikTok

Creator Marketing Strategy & Operations Lead

New York, NY

Responsibilities

Team Introduction
The creator is TikTok's key advantage and TikTok's creator marketing is experiencing rapid growth. We are looking for creator marketing strategy operation analyst/associate to join the Creative Product and Operations team, aiming to contribute more insights and ideas to drive growth.

- Responsibilities
- Responsible for strategic analysis of the rapidly growing TikTok's creator marketing business, establishing a metric system, formulating business targets and breaking down targets by region/industry/creator tiers, conducting operation diagnosis and reporting regularly
- Assist in developing annual creator marketing business strategy plans and align with key stakeholders

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- Deeply study the global influencer marketing industry, conduct research and provide insights on business models, demand/supply, competitors, products, etc.
- Conduct analysis on different topics such as advertisers demand, creator supply and product models, identifying opportunities and delivering actionable strategies
- Collaborate with regional operations and product teams to advance key projects

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher
- 3+ years of experience in strategy/business analysis/operational strategy analysis.
- Strong analytical skills with good sensitivity to data, capable of complex data analysis
- Proactive, with strong cross-team/cross-cultural communication skills, excellent learning ability, and good adaptability and stress resilience

Preferred Qualifications:
- Proficient in SQL
- Experience in brand ads, creator marketing, creatives, creator content operations
- Proficient in Mandarin to allow for cross-functional collaboration on a global scale

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $290160 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY, USA
Job ID: TikTok-7481045539544598792
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.