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Content Strategy Manager - Miami

AT TikTok
TikTok

Content Strategy Manager - Miami

Miami, FL

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

Responsibilities:
- Conduct market analysis, including TikTok & DSP consumption, supply landscape, competitors, and developing business growth strategies.
- Lead the team to optimize the artist and label discovery methodology and model. Conduct the analysis of target artists, to support BD/A&R team to sign better deals.
- In charge of stream prediction, ROI forecasting, by leveraging the internal models. Work closely with product, data analytics team to improve forecast accuracy, and improve the forecasting playbook.
- Monitor SoundOn regional P&L, review the business progress, to better coordinate with BD/A&R, Label manager, and promo team, to drive business growth.
- Be responsible for monitoring and activation strategies of top accounts and overall user cohorts.

Qualifications

Minimum Qualifications:
- 5+ years of work experience in technology, music, and entertainment industry
- Bachelor's degree in a quantitative discipline or relevant business analytics experience
- Well organized and dedicated, able to plan and deliver on tight deadlines and pay outstanding attention to detail
- Excellent communication and relationship building skills and time management skills

Preferred Qualifications:
- A great teammate and always have a positive and humble attitude.
- Entrepreneurial mindset and proactive in identifying and solving problems
- Passion for music with a deep understanding of TikTok and music trends
- Knowledge of digital music distribution, music industry trends across all genres

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Client-provided location(s): Miami, FL, USA
Job ID: TikTok-7415658680073455881
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.