Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
TikTok's Commerce Product team is part of the TikTok Monetization Product organization and is responsible to understand and drive business outcomes for our top advertisers by enhancing signal quality, delivering tailored product portfolios to maximize ROAS, and nurturing long-term sustainable growth through SoW expansion. Our approach combines strategic collaboration, operational excellence, sub vertical strategy development, and sales enablement to ensure enduring success for our advertisers
We are looking for a highly motivated, results-driven individuals for our Performance Growth team. This role is responsible for driving the successful planning, implementation, and scaling of commerce product initiatives, collaborating closely with Sales, Global PM teams, and cross-functional units. This position will focus on increasing adoption of products and drive sustainable growth for our commercial customers. If you have a robust background in digital advertising, product marketing, and cross functional collaboration, then we'd love to hear from you.
Responsibilities:
- Partner closely with sales teams to deeply understand commerce product adoption pain points, form business requirements and prioritize solutions to influence the direction of product growth and adoption
- Partner with cross-functional teams to develop and execute regional programs and initiatives to overcome barriers in adoption
- Partner with sales teams on pitching, objection handling and driving overall performance advertising conversations while, identifying and solving for gaps in the narrative
- Build robust data tracking and CRM systems to track progress and draw insights of GTM efforts
- Understand the needs and demands of our customers, and bridge the gaps between teams and clients.
- Become the Subject Matter Expert of TikTok's commerce suite of products and how to leverage these products to achieve our commercial customer's goals
- Prioritize, distill and surface market intelligence to shape the future of our commerce product strategy.
- Training / educating vertical teams on understanding of the benefits of commerce products
Qualifications
Minimum Qualifications:
BA/BS degree or above.
8+ years of product marketing, product operations, product strategy or related experience preferabely around performance marketing
Strong knowledge of sales and marketing processes.
A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
A commercial mindset with experience building business cases focused around product / feature development and innovation.
Excellent communication, presentation and analytical skills.
Customer service orientation and experience working in a client-facing capacity
Preferred Qualifications:
MBA degree
Experience working with major publisher platforms in performance advertising, media buying, marketing technology
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.