Responsibilities
Company Introduction
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
TikTok's Global Gaming Team aims to help gaming businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We provide strategic input and run high-impact campaigns to ensure our customers have best-in-class tools and products at their fingertips.
Client Solutions Manager is an expert in TikTok's performance & branding auction advertisement products for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to prospective clients in the pre-sales stage and is responsible for campaign operation and optimization of auction advertisement products in the post-sales stage. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities in upselling to existing clients.
Responsibilities
- Educate clients on TikTok's advertising processes, products, and best practices for both performance and branding campaigns
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings
- Build and grow client relationship via daily interaction, weekly review and quarterly strategy plannings, and use the opportunity to build trust, educate & influence advertisers
- Provide consultation, strategy, and media plans for gaming clients based on their business objectives
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution
- Support and work with the sales team on pre-sale research, pitch and media planning
- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals
- Proactively lead product update discussions, educate gaming clients on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
Qualifications
Minimum Qualifications
- 5 years of experience in performance-based campaign management in in-house team, agencies or media side.
- Expert in digital marketing channels and products; pro in campaign optimization
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like Firebase, Appsflyer, Adjust etc
- Exceptional verbal and written communication skills and ability to effectively translate technical language to non-technical stakeholders
- Ability to think strategically about complex issues to lead recommendations and action plans for gaming clients
- Proactive attitude with excellent project management, collaboration, organizational, and analytical skills
Preferred Qualifications
- Self-starter and motivated to learn
- Have a passion for TikTok, understanding and passion for mobile gaming industry is a big plus
- Proficient in English language
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.