Responsibilities
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.
About the role:
The Client Solutions Manager - Global Gaming is an expert in TikTok's performance & branding advertisement products for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to prospective clients in the pre-sales stage and is responsible for campaign operation and optimisation of auction advertisement products in the post-sales stage. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities in upselling to existing clients.
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Responsibilities:
- Manage and grow post-sale client relationships with Mobile Gaming advertisers
- Support and work closely with the Business Partnership Managers on pre-sale research and pitch with a greater focus on relevant product solutions and advertising strategy
- Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance and performance products
- Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis
- Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings.
- Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams
- Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory
- Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration
- Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
- Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies
- Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
- Cooperate with the ad policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed
- Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
- Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
Qualifications
Minimum qualifications:
- Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
- Deep understanding of user acquisition/ performance marketing with a passion for social media and gaming industry
- Proactive attitude with excellent project management, organisational and analytical skills
- Experience in optimization, tracking, attribution, measurement and using major tools like GA and MMPs such as Appsflyer, Adjust, etc
Preferred qualifications:
- Experience diagnosing and solving technical problems with product and engineering teams is a big plus
- Sales oriented mindset with strong account management skills and experience
- Excellent English verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Self-starter, fast learner with a start-up spirit