Responsibilities
About the team:
At TikTok, our Global Business Solutions (GBS) team provides integrated digital marketing solitions for brands and advetisers across the globe. We inspire businesses of all sizes and industries to grow their brand and customer base around the world. We work with brands of all sizes, be it SMBs, large businesses or agencies, empowering them to connect and engage with their audiences through entertaining videos and ad formats. We are a dynamic and high-growth team that uses a consultative sales approach to help our clients think differently about their marketing strategies.
Responsibilities :
- Nurture and expand client relationships: Working with your Client Partner, the CSM will cultivate and elevate post-sale client connections, ensuring continued growth and satisfaction among advertisers.
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- Cultivate long-term client relationships: Support regular business reviews, taking a consultative, forward-thinking approach to forge enduring client connections in partnership with the sales team.
- Proactively enhance campaign performance through conducting in-depth investigation of accounts, monitoring and dissecting ad campaigns, initiating improvements for enhanced outcomes.
- Drive data-backed insights to inform strategy and programs: Produce audience insights, analyse campaign performance data to produce data-driven business insights to enhance our go-to-market strategy and to inform vertical and market-wide programs
- Shape advertising strategy: Relay valuable marketplace feedback and contribute to refining our advertising strategy.
- Program management: Oversee marketing science solutions from feasibility assessment to test and learn design and for creative programs.
- Stay current with TikTok features: Maintain an updated knowledge base of TikTok's features and ad units
- Product consultancy: In partnership with the Sales team, support education clients and agencies on product solutions, best practices, and ultimately fostering growth within existing business partnerships.
- Cross-functional collaboration: Engage and collaborate with a diverse group of internal cross-functional teams.
Qualifications
Minimum Qualifications :
- Indicatively, you have 5+ years' experience in ad sales, marketing and development, or a sales-related support function
- You have demonstrated experience of digital media platforms and ad metrics - particularly in the area of performance marketing (bonus for social / search / programmatic / ad-tech)
- You have experience running app campaigns and a strong understanding of the app ecosystem.
Preferred Qualifications :
- You have a strong track record of analysing data and delivering insights
- You boast strong verbal and written communication skills, coupled with the ability to convey technical jargon in a way that resonates with non-technical stakeholders.
- You are self-starter who thrives in a dynamic fast paced environment.
- You are both a crosss-functional collaborator and an individual contributor
- Familiarity with ad verification partners (IAS, DV, MOAT) is a definite plus. Same goes for Ad-Tech & Mar-Tech related platforms such as Salesforce, Liveramp, & Adobe.