Responsibilities
About the team:
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About the role:
The Client Solutions team mission is to establish and build scalable, long-term client relationships by solving direct clients' and agencies' challenges through scalable, best in class campaign services. Client Solution Managers have a holistic understanding about TikTok's ad products and are humble, dynamic and open for change. You are joining a team of consultants and marketing and self service platform experts, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.
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Success in this position requires people's management experience developing high performance teams with a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite, a unique blend of technical and commercial knowledge. The technical knowledge required must include experience with AdTech data/infrastructure understanding, campaign optimization, ROAS and E-Commerce KPI's and overall understanding towards measurement solutions and frameworks
Responsibilities:
- Work together with direct reports to build, define and enhance frameworks towards performance activation
- Manage and grow post-sale client relationships with advertisers from consultative approach
- Coordinate with ad ops, product and R&D teams etc. internally to ensure a smooth and successful campaign execution
- Work with internal teams to guide advanced performance solutions
- Improve team capabilities to monitor and analyze ad campaigns, and proactively take initiative to improve results
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
- Proficient in campaign management, setting up and optimization. Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Support and work with sales team on upsales, research and pitch
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
Qualifications
Minimum Qualifications:
- Years of experience in account management/client services roles in digital marketing, agency experience is a big plus
- At least 3 years experience as a people manager
- Experience managing performance advertisers with a deep understanding of their challenges
- Ability to analyze data and identify insights to assess campaign performance
- Excellent communication skills to simplify complex ideas or concepts and share with clients and direct reports
- Proactive attitude with excellent project management, organizational, and analytical skills
- Proficient in Spanish & English through speaking, writing, and interpersonal skills (due to the business requirement in-region)
Preferred Qualifications:
- Prior experience with social commerce campaigns
- Strong experience in eCommerce & D2C ecosystem