Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
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About Us
Our team at TikTok helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on TikTok products and solutions thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the clients in terms of both product knowledge expertise as well as vertical insights.
TikTok is seeking an experienced leader from the domain of Media Sales and Agency with demonstrated success in managing large agency portfolios across both regional and national levels. The Channel Partnership Lead will manage TikTok's relationships with Independent Agencies and will be responsible for scaling TikTok marketing solutions through this important channel.
They will manage and build a strategically focused / consultative team, supporting the selling of TikTok for Business solutions to Independent Agencies. They will lead a dynamic and diverse team in a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management / client services role and is well-versed in the agency ecosystem.
This person will be comfortable navigating ambiguity and will have successfully led teams, displaying strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have sales management experience in Publisher/Platform Sales, Media agency as well as Brand Management/Creative Agency.
- Own, accurately forecast and exceed quarterly & yearly sales goals for yourself and your team
- Working hand in hand with your team leads and team, to design and execute sales strategies that will increase TikTok's share of revenue through partnership with Independent Agencies
- Strengthen TikTok's relationship with agencies, with a focus on developing relationships at CxO and senior leadership level
- Lead and partner XFN teams to structure and execute strategic initiatives across agency & key account engagement, product deployment, measurement best practices and other external focused business plans
- Define agency account segmentation and mutually beneficial plans to unlock investments and help agencies drive their business priorities
- Continuously innovate with your team to build persuasive sales narratives that resonates with agencies and advertisers alike, based on historical performance, market trends and successful case studies
- Build and consult on full funnel marketing approaches such as branding, performance driven & commerce/sales; empowering Agencies to leverage TikTok ad solutions, creative approaches, ad tech infrastructure and measurement solutions
- Design and execute both scaled and focused agency enablement and education programs
- Deliver weekly business analysis to identify trends, opportunities and risks that help inform decisions and refine Go To Market plans
- Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach for the next level of success for TikTok
Qualifications
Minimum Qualifications
- BA/BS degree
- Proven track record in advertising & sales management; 3+ years of strong people management experience with the ability to influence cross-functional teams
- Deep understanding and experience working with across the media & creative agency ecosystem, as well as experience working with their key brand and performance advertisers
- Established relationships with CxOs and senior leaderships of large agencies and key global brands
- Holistic knowledge and understanding of digital media platforms, full funnel strategies and measurement of business outcomes
Preferred Qualifications
- Critical thinking skills through a data-driven approach. Demonstrate the ability to analyse sales trends and digest large amounts of complex information to develop solutions and inform decisions
- Success in continuously innovating and building effective programs that will help deliver a mutually beneficial business outcome for agencies and their clients
- Skilled storyteller with experience communicating the benefit of digital marketing strategies to partners and brands, on and off stage
- A sales leader who is self-motivated, passion to develop a high performing team and desire to drive hyper revenue growth in a competitive industry
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.