Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
UG EMEA team focuses on maximising DNU & DAU growth in the EMEA region (mainly in UK,DE,FR,IT,ES as well as EG,PK,NG,ZA,KE) via following a data-driven, user-centric global approach and leveraging growth levers including but not limited to Product localisation, Paid Ads, Pre-loads, Organic (ASO), Referall & rewards and Partnerships.
Job Description
- Responsible for diversified growth strategies by campaigns and being accountable for growth metrics.
- Drive operational actions and decisions with data and experiments to enhance conversion rates in growth funnels such as penetration, user acquisition, and user activation.
- Utilize qualitative and quantitative research to understand the audience, by activity operations to convert target audiences, and review the effectiveness and efficiency.
- Collaborate with product, data, algorithm, and marketing teams to drive the implementation and rapid iteration of growth projects. Also collaborate with relevant teams to interface with PR, Ops, MKT, etc., and be responsible for maintaining and communicating with cooperative partners.
Qualifications
Requirements
Minimum qualifications:
- Proficient in global user growth channels and strategies, with successful experience in advertising, viral marketing, content distribution, and grassroots promotion.
- Skilled in deep data analysis, clear logical thinking, adept at resource integration, and strong execution capability.
- Demonstrates good project management skills, ability to work under pressure, and results-oriented mindset.
Preferred qualifications:
- Over 4 years of relevant experience, with at least 2 years of experience in global user growth, including but not limited to product, operations, and strategic roles.
- Familiarity with growth experiences in the local market is a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.