At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.

About the team
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

In support of the North America & LATAM TikTok LIVE Operations Team, the Business Data Analytics Lead, TikTok will be responsible for building and scaling a content and user insights function that supports leadership business decision velocity and accuracy. This role will cover the wide gamut of business insights, including the development of content strategy, data storytelling, creator & user segmentation, trends extraction, data interpretation, and insights generation.

Responsibilities
- Design and perform analysis that uncovers content and user insights necessary for making key business decisions
- Develop creator and community segmentation and analysis that leads to strategic plans that drive engagement and connection across TikTok LIVE creators and their audiences
- Build content reports to help discover and identify new trends in the content ecosystem
- Help define new success criteria and new growth areas for current and future content creators
- Manage a team of direct and indirect data analysts that provide operational insights to the various content and business functions of North America and LATAM TikTok LIVE
- Integrate with central and XFN DA/DS functions to represent the North America & LATAM team.

Qualifications

Minimum Qualifications
- Bachelors degree in science or engineering fields
- 5+ years of experience working in content insights, data analysis, or business intelligence; 3+ years of managing teams
- Advanced proficiency in data manipulation, such as SQL
- Excellent written, verbal, and professional communication skills
- Ability to work independently and manage multiple sensitive / high profile initiatives

Preferred Qualifications
- Deep passion for TikTok, mobile entertainment, social media, and popular culture
- Experience in the live streaming space and understanding of live streaming trends and metrics
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

#LI-Hybrid

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $140000 - $300000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.