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The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go to market strategy & activating sales to scale all our advertising solutions. Additionally we partner closely with product management teams to build the right product roadmaps for our advertising clients.

This individual will focus on building solutions & products that drive branding advertising revenue for TikTok, with a focus on media Agency relationships. This individual has a deep understanding of brand advertising and measurement solutions and the online video landscape and market trends. Additionally, this individual has deep expertise working with or in large HoldCo agencies, helping to empower sales strategies to strengthen TikTok's relationships with agency HoldCos and advocate for customer product needs.

Responsibilities:
- Plan, define and lead go-to-market strategy along with the key sales leadership on Agency, inclusive of sales enablement/empowerment, product positioning, partnering with XFN teams to develop product adoption plans.
- Partner closely with Sales Agency team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning

Qualifications

Qualifications:

Minimum Qualifications:
- BA/BS degree
- 5+ years of experience in product marketing, product strategy or product management with advertising technology products
- 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role)
- Experience partnering with and influencing product teams and/or engineering to represent market requirements
- Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred Qualifications:
-Experience partnering with global teams and/or engineering to represent market requirements
-Experience taking products through their full lifecycle and developing go-to-market strategies and activating sales at scale
-Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.