At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
This team sits squarely at the intersection of pop culture, music, art, sports, entertainment, politics- you get the idea. Your judgment informs all lines of global business down to the copy tone of the lunch menu. You'll learn the company from the inside out. Business leads will ask your guidance. New products folks will require your naming skills. You'll position features and products that revolutionize the way people interact online. Traffic will stop for you. You'll find every day brings a different challenge and the day you anticipate will not be the day you experience-it'll be better and you'll have learned something new. If this sounds exciting, you're in the right place. You will mentor, teach and lead. You will learn, be gratified and humbled by the talent and passion surrounding you here at TikTok

About the Role
Lead a dynamic, ever evolving team where the challenges come faster than you can swipe left. You'll be in remarkable company because each team member possesses different super powers. Partner with a clairvoyant creative strategist, brilliant visual identity designer, and operational wunderkind, to mention a few. Together, you'll be on the front lines, Chief Steward of one of the most powerful brands on earth. .

Responsibilities
- Lead the Brand Strategy and Management group, consisting of a team of various levels of expertise and disbursed across a variety of locations.
- Develop the formal brand strategy and narratives for internal / agency/ partner education for TikTok.
- Make branding decisions for emerging products and offerings, in which they would uphold brand arch.
- Develop positioning, internal messaging, guidance and external messaging for partner teams, product marketing, product launches, creator programs.
- Be responsible for positioning and branding decisions for emerging products and brands.
- Develop and oversee brand identity and design playbooks.
- Develop and oversee brand operations and governance
- Lead a direct team distributed in multiple countries, as well as manage xfn teams that need to support the marketing campaigns end-to-end.
- Be able to influence senior leadership, peers, and XFN teams when managing large scale campaigns and strategic initiatives.

Qualifications

Minimum Qualifications
- Highly competent brand strategist who is able to construct brand and communication frameworks and architecture.
- Ability to work cross-functionally with other teams building consensus for alignment related to naming, brand strategy, old/new product updates.
- Knowledge to consult on brand identity on a higher level and tactical level.

Preferred Qualifications
- Possesses strong experience in brand strategy and positioning
- Has experience with naming assignments in context of managing a global brand
- Credentialed in development of brand toolkits encompassing color, look/tone/feel, naming and brand conventions.
- Has strong experience maintaining/updating brand sites, communication of updates to guidelines to the organization
- Has deep knowledge of driving regular roadshows, workshops, and internal/agency education on brand
- Possesses strong analytical skills and able to analyze data to inform the best strategies and measure impact.
- Highly motivated and result-oriented self-starter with the ability to manage competing priorities of competing importance.
- Excellent communication skills, including the ability to present ideas to stakeholders.
- Have prior experience building high performance teams across multiple locations.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $225000 - $290000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.