Responsibilities
TikTok's Mobile Gaming Key Accounts Gaming Team aims to help gaming publishers unleash their creative side, connect with our audience, and drive revenue and growth. You will be part of a high performing team of Brand Partnerships Managers and Client Solution Managers covering the Mobile Gaming industry.
The Key Accounts client partnerships team is looking for a Brand Partnerships Manager to manage and drive its Gaming business. As a Brand Partnerships Manager you will be the designated expert for your industry and will be tasked with defining the way forward for long-term business relationships. Success in your role requires an overall understanding of the digital media ecosystem - deep connections with the Mobile Gaming industry and an ability to evolve in a fast-paced demanding startup environment. You will be evaluated against your impact in terms of marketing budgets revenue generation as well as the strategic initiatives you will carry forward towards positioning TikTok as a key platform for companies in your industry of focus.
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Responsibilities:
Partner and drive global adoption of TikTok's digital advertising solutions through building strategic partnerships with your allocated Key Accounts:
- Build and foster long term senior relationships with regional client decision makers, as well as their agency counterparts, managing the end-to-end customer relationship for their revenue, tech and data needs
- Design overall digital marketing and product development strategies with advertisers
- Drive thought leadership/strategic thinking by partnering with key internal stakeholders e.g legal, sales, marketing and operations to ensure consistency across European markets
- Collaborate with agency teams on key areas such as enterprise technology selling, relationship-building, account strategy and planning, opportunity identification and competitive selling.
- Ensure a state of the art business servicing level with the support of the client solutions and the cross functional teams
- Initiate and lead on all internal and external initiatives pertaining to the focused industry to meet revenue objectives
What we're looking for:
- Expertise in the Mobile Gaming industry, preferably as a partnership owner or part of a digital media team
- Understanding of the digital media ecosystem and/or hands on experience working with media agencies and Gaming industry partners
- Understanding of, or hands on experience with, different publishers' monetization methods and how this reflects user acquisition strategies
- Demonstrated ability to drive business agendas with senior stakeholders and meet revenue objectives
- Best in class communication skills and strategic mindset, preferably with existing relationships across key marketing decision makers in the region
- Self-starter, fast learner with a can-do spirit and a proven track record of building projects from the ground up.
Qualifications
Minimum qualifications:
- Experience in the gaming industry, or in digital media servicing the gaming industry players
- Demonstrated experience in working with cross-functional teams
- Understanding of TikTok and TikTok's commercial offering (or close competitor offerings)
- Ability to travel domestically and internationally as needed
Preferred qualifications:
- Sales oriented mindset to upsell revenue from existing gaming clients
- Excellent verbal and written English communication skills, ideally additional language skills
- Self-starter, fast learner with a start-up spirit
- Great knowledge on Mobile Gaming industry