Responsibilities
TikTok's Agency Partnership Managers are responsible for building long term partnerships with the top agencies and brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a native experience for our users and develop deep connections with our brands. TikTok CE is seeking an experienced Agency Partnership Manager to grow and lead the partnership with some of the top media agencies. As an Agency Partnership Manager, you will provide a best-in-class collaboration through thought leadership and education, promoting the growth of TikTok's advertising solutions to position TikTok as a strategic partner and ally.
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Responsibilities
- Build and cultivate lasting partnerships with key advertising agencies and media agencies in the market with the goal of extending relationships and increasing advertisers' growth
- Educate the agencies on TikTok's advertising solutions, including the increase in adoption of new product releases among clients.
- Working closely with team members and creating solutions for successful campaigns.
- Maintain a robust sales pipeline to achieve revenue targets, develop and execute a territory plan to drive penetration and account growth.
- Develop case studies of successful campaigns in order to share insights with customers and to serve as an advocate at events and conferences.
- Use your deep understanding of brand management and online media experience to consult clients on TikTok's media strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with agencies, in collaboration with the sales team
- Increase spend & product adoption across clients within your portfolio of agencies
- Serve as a product consultant educating agencies on product solutions and best practices, and ultimately grow existing business partnership
- Facilitate internal account operations including accounts set up etc.
- Plan and build compelling storylines and data-driven presentations that are customised to clients' business and problems.
- Work with the creative team, creating creative solutions and education programs for agencies.
- Work with the marketing team on B2B marketing activities for different industries.
- Work with the product team on feedback and suggestions of ad solutions, systems and tools.
- Work with all other cross-functional teams to improve efficiency and build long term growth.
Qualifications
Minimum Qualifications:
-Experience in ad sales marketing and development, or a related sales support function
-Demonstrated understanding of digital media platforms and ad metrics
-Demonstrated experience of working with cross-functional teams
-Experience working with media agencies from Ukraine (both big holdco's and independent)
-Experience with analyzing data and delivering insights
-Experience in Central European markets, including Ukraine, with a focus on media and advertising
-Excellent verbal and written English communication skills
Preferred Qualifications:
- Passion about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Ability to work efficiently in a fast-paced environment
- Self-starter, fast learner with a can-do spirit and full ownership of the managed area
- The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up