Paid Search & Paid Social Campaign Manager
The Paid Search & Paid Social Campaign Manager is responsible for implementing paid search and paid social campaigns for the enterprise, from initial setup to delivery and optimization. Working under minimal supervision, this job will be a key player on the growing Paid Media and Demand Generation team to help contribute to the strategy, development, implementation and optimization of paid search & paid social and other paid media across the enterprise.
Key Responsibilities and Duties
Develops, optimizes, and maintains paid search campaigns, including but not limited to: campaign set-up, keyword development, ad copy creation and testing, account set-up, organization and restricting, bid and budget management, A/B testing and re-targeting.
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Monitors daily searches on high priority keywords (i.e. focus products, lead terms, etc.) and performs market research to understand and leverage industry-specific marketing best practices.
Develops, optimizes and maintains Paid Social campaigns, including account set up, campaign set up, creating and deploying tracking pixels, ad copywriting, bid management and related campaign management tasks.
Drive audience strategies leveraging 1st party, 2nd party and 3rd party data and evaluate and recommend potential 3rd party partners
Supports the daily management of campaign activities to maximize the success of all launched campaigns and ensure revenue, budget and other business goals are being met.
Build campaign performance dashboards using a combination of tools including in-platform, Data Studio, DOMO or similar analytics tools to inform colleagues, business partners and senior management of campaign performance and opportunities.
Generate, deploy and manage media tags using Campaign Manager & Google Tag Manager
Support account billing, invoicing and reconciliation by collaborating with the Finance team.
Participate in the compliance review and archive process
Stay abreast of industry trends, conduct competitor and audience research to inform campaign strategies
Educational Requirements
- University (Degree) Preferred
Work Experience
- 2+ Years Required; 3+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
6IC
Required Qualifications:
- Two plus years of online advertising experience in Paid Search & Paid Social with tools like Google Ads, Facebook or LinkedIn
Preferred Qualifications:
- Experience in the financial services industry, banking, retirement planning, wealth management or asset management firms
- Google Ads (Fundamentals & Advanced) Certifications, Facebook Certified Digital Marketing Associate or other digital marketing certifications a plus
Potential Salary: $83,600.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
COVID-19 Vaccination
TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For residents of California, please click here to access the TIAA CA Applicant Privacy Notice.
For residents of the EU / UK, please click here to access the EU / UK Pre-employment Notice.
For all other residents, click here to access the Applicant Privacy Notice.